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Bulger film is C5’s second biggest doc of 2018 November 20, 2018

Caravan’s one-off investigation into the child murder that shocked the nation 25 years ago was the second best-performing new doc on the channel this year.

Michael Palin in Korea remains the one to beat, with an overnight audience of 2.5m (14.9%) in September.

The Bulger doc was also only marginally behind the top-rated episode of returner The Yorkshire Vet (1.8m / 9.5% in April).

The film drew almost double C5’s 950,000 (4.9%) slot average and more than twice the audience of the previous week’s 90-minute doc Secret Life Of The Airport (800,000 / 4.4%).

It was the third major doc on the case to air this year, following a pair of singles that aired in February to mark the anniversary of Bulger’s death.

In a Monday 9pm slot, Channel 4’s The Bulger Killers: Was Justice Done? drew an overnight of 2.2m (10.4%), while ITV’s Trevor McDonald-fronted doc James Bulger: A Mother’s Story attracted 3.8m (18.8%) in a Thursday 9pm slot.

C5’s audience for the doc was weighted towards the north west, the region that includes the Merseyside scene of Bulger’s abduction and murder. Some 19% of viewers came from the area, with London accounting for 16% of viewers.

The channel secured a 6.2% share of AB viewers over the hour against a 3.8% slot average, and an 8.2% share of C1s, up from 4.8%, according to Barb data from overnights.tv

Source: https://www.broadcastnow.co.uk/ratings/bulger-film-is-c5s-second-biggest-doc-of-2018/5134559.article 

Caravan Media

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